Marketers Need To Understand When To Shut Up.
Or why we should keep being humans even when we wear our marketer hat. (rant)
4 billion people will vote this year. 2 wars are commanding the headlines in Europe and the US while in Africa Congo and Sudan face their struggles.
In this environment, marketers need to learn to shut up.
Our brand’s clients and stakeholders have a lot on their plate. The stress is palpable and their time is limited. We need to understand that, unless we provide value right now - educate or entertain in some way or another, we need to stop polluting the atmosphere. Stop pushing out careless messaging that gets lost in the deluge of political scandals and economic crisis mode discussions.
Maybe focus on the unseen, the less glitzy, but more effective tactics.
Yes, crisis breeds opportunity, but no amount of cool copy can support a dying company with a faulty supply chain, no CSR campaign or brand tagline can be better than exceptional client service that gets you better reviews and word-of-mouth marketing, and real communities cannot live just online.
Maybe, just maybe DO NOT need to be on that TV screen next to the violent images from Ukraine or Gaza. Maybe, just maybe your company’s quarterly results do not merit 10 minutes of people’s time on the news. They do not care that you’ve had amazing organic growth while they struggle to make rent. Keep it for the industry pubs, please!