I was wrong. You can unsubscribe.

Where is this stack going?

It’s been more than a month since my last post on here.

It’s because I have been rethinking all of this, and I now believe I have a sustainable plan for this Substack.

Long story short: I bit off more than I can chew, and it is probably confusing for everyone, myself included. I started this Substack as an outlet to express my opinions on digital marketing and social media marketing in particular. With time, I thought I could switch gears and turn it into a home for social media intelligence reports I did for both green energy in Europe AND edtech. I was wrong.

I made the same mistake a lot of my clients make - I did not think about the audience and their interests.

So I am changing things around. I will keep this Substack around with the initial purpose, but commit to writing weekly. I will also be launching a separate Substack dedicated to the topic of green energy in Europe, where I will publish twice every week (wish me luck!), one on the market trends (policies, regulation, trends, etc), and one on the competitor landscape (company leaderboard, campaign analysis), as well as what to do about all this data. You’ll find it here, coming soon - this week, to be more precise.

So, yes, I was wrong. I’m going back to the drawing board and hope you’ll stick around or also subscribe to the new Substack.

See you soon!