Edtech Insights Report: US vs. India
Live Dashboard Report Q1 2025
I’m excited to share a series of reports and insights born out of social listening analysis. I am a social listening believer, aware that a lot of small and medium-sized companies might not have the resources or the bandwidth to invest in social intelligence reports.
That is why I am starting this series of analyses for specific industries I am interested in, with the hope that they can help marketers in this industry have access to social intelligence insights and start conversations on the opportunities for them and their businesses.
Edtech is on the list because I am genuinely interested in the topic, I believe education molds our future, and I am particularly interested in how technology impacts education.
Let’s go look at 2025 Q1 (Jan - March)!
We’ll do things a little differently this time. I created a live dashboard with the key metrics, you can play around with the timeframe and check out the data for yourself. Go ahead, click on the preview below!
I’ll include two more widgets I particularly find useful:
For fun, let’s dig deeper into the important differences between the US and India!
Homeschooling, A Hot Topic In India
1 in 6 mentions related to edtech in India talk about homeschooling or "learning at home", 15x more than in the United States.
The overwhelming majority of these mentions come from comedy videos on YouTube (66% of all mentions), highlighting the use of educational gadgets, STEM toys, and interactive learning tools to enhance the family learning experience, promoting creativity and curiosity among learners.
Science And Edtech Top Stories, Not The Same Around The World
The United States: while parents discuss the effectiveness of digital learning, businesses launch more and more digital or AI tools
Schools Are Banning Phones. What About Laptops? Computers in class might actually hurt students. (Washingtonian, Sylvie McNamara)
Discovery Education, with Verizon and Fortinet, launched a free Digital Citizenship Initiative to equip students and educators with tools to navigate the digital world safely, addressing cyberbullying, privacy, and online safety through curriculum resources. (Wastemanagement, PR news release)
Amira Learning Named to Fast Company's Annual List of the World's Most Innovative Companies of 2025. Amira Learning (Amira), the proven leader in claims to boost measurable student reading growth through AI. (Press Release)
India - national pride, both in the public and private sectors
Virtual Filaments Launches India's First AI-Powered Interactive Learning Platform, EduTech Era (Press Release)
Indian Educators Shine at the International Maths Teachers' Olympiad (News)
Hyderabad-Based Innomatics Research Labs Produces Thousands of Data Scientists with Zero Funding. Hyderabad-based Innomatics Research Labs has achieved an extraordinary milestone transforming thousands of individuals into data scientists without raising a single rupee in external funding. (Press Release)
What does this tell us? There are huge market differences and all brands looking to market themselves should thoroughly analyze both the similarities and the differences before devising their communication plans.
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These reports are the love child of great coffee, YouScan Social Listening (shoutout to their AI-driven Insights! and their live dashboards), and a genuine interest in the edtech industry.